Rich began cycling at the age of eight alongside his brother George. He raced for the entirety of his youth, and he continued as an elite-level amateur cyclist while attending business school in North Carolina.

In 2002, Rich founded Hincapie Sportswear out of a desire to produce high-quality custom cycling apparel. More than a decade later, he still serves as CEO of a brand that has extended to a luxury hotel, a gourmet restaurant, a gran fondo series, and the racing team.

Rich’s enthusiasm and vision for the team has served as the catalyst for the team quickly advancing in the ranks, and his passion for helping cyclists advance in the Pro Tour circuit has created lifelong relationships with alumni who serve as mentors for current cyclists on the team.